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Head Coach

I have been a full time running coach for over 10 years with a wide range of runners from absolute beginners to elite, over short distance to ultra running.

With a Bsc in Psychology, specialising in sports psychology, I qualified and worked as a personal trainer in London, before setting up my own company, Carter Coaching (and LondonRunningCoach) to focus specifically on my passion for running and area of expertise, particularly trail and long distance.

I have thoroughly loved over the years helping numerous athletes succeed at their varying goals and seeing the joy it brings them.

On a personal level, I have been a competitive runner since the age of 11, competing on the track at a regional level. My first marathon at 19 took me down the slippery path of long distance running into ultras and then trail/mountain running.

I have been honoured to represent my country at the 100km distance and compete against the best in the world exploring new trails and locations internationally. For a more extensive list of results, please refer to my website.

Through Luxury Sports Breaks, I am thrilled to share the beautiful trails of Croatia. Since discovering the amazing scenery of the Adriatic coast and in particular Brac while running there over the last couple of years, I  now want to share it with others while offering a luxury escape at the same time.

I am licensed with UK Athletics and a qualified level 3 personal trainer.

I am a qualified first aider.

A few highlights from my recent performances:

Chiltern extreme challenge-50km-1st

Richmond ultra-1st

Centurion Running-South Downs Way 50miles-1st

Boddington 50km-1st

North Downs Way half-1st

Race To The Stones 50km-OA 1st

Winschoten, Netherlands 50km-1st

GUTS Ultra-60km-1st

Country to Capital 45miles-1st

Manchester marathon 2018-2:58:47

Highland Fling- 3rd 

Maxi Mountain Marathon, France-6th

Ultimate Trails 55k-Lake District-1st


Surrey Hills Marathon-1st

Snowdon Ultra-1st

Seville Marathon- 2:54:35

Brecon Beacons Ultra-1st OA

Scenic Trail Mountain Ultra-54k-2nd

Snowdon Ultra 65km- 1st 



Triathlon and Running Coach

A former international track and field athlete, I started out as a sprinter before turning to the heptathlon, and more recently, triathlon. After many years training and racing, in 2016 I turned my attention to coaching, working with Adidas to set up the Adidas Runners London community. As an Adidas Runners Captain, I work both with our core community as well as our women’s community, planning and leading run sessions for large groups of runners of all levels and abilities. I am passionate about the life changing power of sport and dedicated to making it accessible to everyone, regardless of background or level.

Also a qualified Personal Trainer and BTF Level 2 Triathlon Coach, in 2017 I launched my own triathlon coaching business, Meraki, offering one-to-one triathlon and single sport coaching from beginner to advanced-level athletes. I also deliver group coaching sessions with triathlon clubs in southwest London, as well as pre-season training camps in Mallorca and Lanzarote.

I am thrilled to be joining the team at Luxury Sports Breaks to hit the beautiful trails and share my number one passion – running!


Anna Udovicic

Concierge and Guest Services

Anna will create and manage your vacation, and endeavour to take the strain out of organising your stay.


Anna will be personally responsible for your reservation, from booking the Villa through to booking any of the additional Services you may wish to take to make your perfect stay in Croatia.


She’s friendly, energetic and responsible with more than 10 years of experience offering a highly personal luxury planning service, combining her love and passion for Croatia.


Anna speaks fluent English, Russian and Croatian


At our retreats, Sam is your go to man for all things practical and logistical throughout your stay. He is on hand to help the smooth running of the villas but also out supporting our groups on their trail runs and adventures. A vital member of the team!


Although a late comer to running himself, Sam has been on the side lines of the sport for well over a decade, helping out at races, crewing and volunteering.


He has a depth of experience in these roles, understanding runners needs, as well as the necessary planning and logistics that crucially goes on in the background.


More recently, through a love of regular Parkruns, his own participation grew, now having completed his first trail half marathon with more already booked in the diary for the near future.


To quote the man himself ‘KNEES UP, CHIN UP!’